Forever Our Rivers Foundation, a 501(c)(3) nonprofit, was incorporated in 2016 with the sole purpose to protect and enhance rivers. Rivers are essential to every community and person in the world, providing vital water, food security, and recreation. Forever Our Rivers supports people and organizations doing frontline river conservation and enhancement throughout the United States.

Our Goal
Forever Our Rivers Foundation endeavors to invest $10 million annually in river improvement initiatives on behalf of its Corporate and River Health Partners. Through purchase of their favorite products and services, a company’s customers will contribute to meaningful action that ensures healthy rivers today and into the future.

Map the Xperience is partnering with Forever Our Rivers to donate a percentage of all fishing product related sales to protect and enhance our wonderful rivers.