About Us

Maps Built for Anglers. Designed for Retailers.

Map the Xperience is a Colorado-based outdoor mapping company redefining what a map can be. We create premium, large-format maps that help fly shops, outfitters, and outdoor retailers tell the story of their rivers, their regions, and their communities.

This isn’t just cartography. It’s brand-building through the power of place.

A Colorado Company Rooted in Rivers

Map the Xperience was founded by Daniel Bryant and Greg Tanaka — entrepreneur's, outdoorsman, cartographers and lifelong students of rivers and wild places.

What began as a series of detailed pocket fishing maps has grown into a nationally distributed outdoor mapping brand. Over the past decade, we’ve produced more than 46 map titles covering iconic rivers, national parks, and recreational destinations across the United States.

Along the way, we’ve partnered with fly shops, independent retailers, and outdoor brands who believe — like we do — that local knowledge matters.

But we didn’t stop there. We evolved. Today, Map the Xperience is focused on building high-impact, large-format maps designed specifically for retail environments and long-term brand partnerships.

We Don’t Just Make Maps. We Tell Stories.

A map should do more than show where you are.

It should tell you:

  • Why this river matters

  • Where anglers truly connect

  • How a shop fits into the fabric of a watershed

  • What makes a region unforgettable

Every map we create is built around storytelling.

We work directly with retailers to incorporate:

  • Access points and float sections

  • Seasonal strategy insights

  • Conservation messaging

  • Shop branding and identity

  • Local history and regional highlights

The result?

A 36x24” large-format map that functions as:

✔ A retail product
✔ A marketing asset
✔ A visual anchor in-store
✔ A long-term brand builder

Our maps are designed to be displayed, talked about, and remembered.

From Pocket Guides to Premium Impact

For years, we printed thousands of pocket fishing maps distributed nationwide. They built our reputation and established our footprint in the industry.

But retail is changing. Shops need higher-margin products. They need differentiation. They need tools that strengthen their identity — not just fill shelf space.

That’s why we shifted our focus.

Today, we specialize in large-format, double-sided 36x24” maps built specifically for:

  • Private-label retailer partnerships

  • Custom watershed development

  • National park and destination markets

  • Long-term brand integration

We design each project collaboratively and exclusively — working hand-in-hand with our partners to build something that represents their region with precision and pride.

Built by Anglers. Designed for Retailers.

What makes Map the Xperience different?

Deep River Knowledge: We are anglers first. Our maps are built from firsthand experience and detailed research.

GPS-Accurate Cartography: Precision matters. Our maps are designed for accuracy, clarity, and usability.

Retail-First Design Philosophy: We design with margin, merchandising, and brand identity in mind.

Collaborative Development: We don’t mass-produce generic maps. We build partnerships.

Story-Driven Layouts: Every map is built to communicate more than geography — it communicates identity.

We don’t work through layers of distributors controlling the narrative. We work directly with the shops and brands that live and breathe these waters every day.

Where We’re Headed

Our goal is simple: To become the premier private-label mapping partner for fly fishing retailers across North America.

We believe: Physical maps still matter. Place-based storytelling still matters. Local expertise still matters.

And as the outdoor industry evolves, we’re building Map the Xperience to meet that moment — with larger impact, stronger partnerships, and maps designed to last.

Let’s Build Your Map.

If you’re a fly shop, outfitter, national park concessionaire, or outdoor retailer looking to create a product that strengthens your brand and connects your customers to place — let’s talk. We’d love to build something meaningful together.

Start Your Custom Map Project

Daniel Bryant

Dan is our avid flyfisherman, hiker and hunter extraordinaire. He brings a wealth of knowledge from his experiences and supplies the maps with hands-on information that makes these maps a must-have. Residing in Colorado for most of his life, Dan has climbed many peaks and endured trips where survival tactics were required. Dan knows what useful information the typical outdoorsman wants on a map because he is the true outdoorsman. Dan studied Business and Economics before becoming General Manager of Orvis Fly Fishing Outfitters. Dan developed the Handy Micro Fiber Cloth in 2012. It is currently in 16 of the largest national parks in the country and counting…

Greg Tanaka

Greg is our map guru. He creates our maps and designs them to be intuitive, easy to navigate and beautiful to look at. Previously, he spent several years creating Harley-Davidson’s series of motorcycle ride maps. Some of his earlier works have been inducted in to the Library of Congress. He has earned 4 map awards and 3 design awards for his past works. A lifelong Californian who resides in the SF Bay area, Greg’s passion now is to teach his kids the art of fishing and to appreciate the beautiful outdoors.

Bill Perry

Bill is an original member of our sales team who has worked in the specialty retail industry as a former Owner/Operator of Fly Fishing Outfitters for more than twenty years.  He is a member of the Freshwater Fisheries Hall of Fame, IGFA World Record Holder, Colorado Master Angler and Orvis Outfitter of the Year twice. A professor of fly fishing for Colorado Mountain College for almost 22 years also a founding board member of the Eagle River Watershed Council. He has specialized in teaching guide training schools and rowing certification programs since the early 90’s and has amassed over 20,000 commercial river miles as a guide and trainer. Bill has spearheaded the use of novel marketing tools like our microfiber Handy Map to help specialty retailers abroad generate more market share and realize more profits.  Bill is our expert in the fishing industry and can help you maximize profits in your retail shop.

Josh Rostek

Joshua hails from a small town in Wisconsin near the shores of Lake Michigan and recently spent two seasons in Vail, Colorado. He is an enthusiastic idea generator with a love for outdoor photographer and making maps. He has a passion for not only natural geography but the art of geo-visualization and map design. Joshua will fill a dynamic role of map production, photography, and web design. Joshua obtained his BA in Geography at the University of Wisconsin - La Crosse.